Forming the emotional product strategy and designing features to grow a community on the AirAsia superapp to increase app engagement.
2021, Digital, Strategy
How do we remotely connect visitors to a physical exhibition during the pandemic? The exhibition at the Asian Civilisations Museum (ACM) was due to be exhibited in the midst of the pandemic in 2020. Given the circumstances, a fall in physical visitorship was expected. We thought about how we could connect people to the show remotely.
2021, Digital, Exhibition
Evoking emotions in a physical space through design. The exhibition was designed to spotlight the people behind the Asian Civilisations Museum (ACM) through their stories of faith, beauty, love and hope.
2020, Museum exhibition, Identity
How do we set the tone for an exhibition? Most museum exhibitions are heavy on content and in context. The identity and visuals sets the tone of each exhibition.
2019 – 2021
How do we make data and content more accessible? Most exhibitions have alot to show and are heavy on data and content. Every new project is an attempt to make bulks of information more engaging to the public.
2019 – 2021
Informal Reading is a selection of texts compiled to investigate the practice of design. The list and themes are derived from personal interests and study, hence it does not intend to be an exhaustive representation of the field.