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I design

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 experiences. Now for screens, and previously for museum exhibitions. In the late nights, I explore and make with rattan

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for fun. I like to ask a lot of questions. Really not fond of carrots.
Digital Experiences

AirAsia Communities

2021, Digital, Strategy
Forming the emotional product strategy and designing features to grow a community on the AirAsia superapp to increase app engagement.

AVA

2021, Digital
Redesigning the offline experience and sign-up onboarding for a start-up freelancer providing service to increase user aquisition.

Faith Beauty Love Hope - Interactive

2020, Digital, Museum exhibition
How do we remotely connect visitors to a physical exhibition during the pandemic? The exhibition at the Asian Civilisations Museum (ACM) was due to be exhibited in the midst of the pandemic in 2020. Given the circumstances, a fall in physical visitorship was expected. We thought about how we could connect people to the show remotely.

Physical Experiences

Botanical Lines

2020, Museum exhibition
Designing to bring illustrations off the pages. The exhibition highlights the collection of botanical line drawings in the Singapore Botanic Gardens’ archives, from 1920s to 1960s, as well as recent drawings.
︎ Coming soon

Faith Beauty Love Hope

2020, Museum exhibition, Identity
Evoking emotions in a physical space through design. The exhibition was designed to spotlight the people behind the Asian Civilisations Museum (ACM) through their stories of faith, beauty, love and hope.
How do we set the tone for an exhibition? Most museum exhibitions are heavy on content and in context. However, exhibitions are meant to bring new eyes to the stories. The visual identities sets the tone of each exhibition.

Data visualisations

2019 – 2021
How do we make data and content more accessible? Most exhibitions have alot to show and are heavy on data and content. Every new project is an attempt to make bulks of information more engaging to the public.

Research

Informal Reading

2018 – ongoing, Research
Informal Reading is a selection of texts compiled to investigate the practice of design. The list and themes are derived from personal interests and study, hence it does not intend to be an exhaustive representation of the field.

0.05 Room Flat

2016, Final year project, Research
This project reconsiders the portability of a home. The world today is constantly confronted with change. In the face of natural and man-made disasters, conflicts and wars, the safety of our homes are at a constant threat. This project questions and challenges the certainty of safety in Singapore with a portable home.